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Hung Tung-lu is one of the progressive artists in Taiwan who possesses global vision, educated in Department of Fine Arts, Chinese Culture University and Plastic Arts Department, Tainan National College of Arts, currently lived in Shanghai concentrated in artistic creations. His works had participated in several international art exhibitions, includes 1999 48th Venice Biennial, 2000 31es Rencontres internationals dela Photographie, Arles, 2000 Taipei Biennial, 2001 Arco and 2004 Shanghai Biennale.

Although Hung's age doesn't fit into the E generation, but he expected himself to be one of them. He chronically observed the consumer behavior and hedonic value of the young generation, and he speaks out for the present cultural phenomenon. He peculated famous cartoon characters which prevailed in Taiwan's subculture during the 80's, such as the Sailor Moon, Street Fighter: Chun-Li and Evangelion, through digitization and advertise light boxes, he created a virtual idol in the classical scenery and under the religious holy light to satirize young generation's fetish and psychedelic state of mind. In 2000, Hung discovered the 3D lenticular which showed up in his memory of childhood; it was like a world of unreal and entertainment. The light box that combines 3D lenticulars, has become Hung's distinctive creation materials. In 2002 he created Hung, a doll that share's the name with the artist himself, has no sex, no name, and no nationality, born in ice-cold electronic music and an artificial color space, such a scenery of vagueness and trance could pull people into the illusions of a capsule nirvana.

The protagonist in "Rebirth" is Hung, a doll that born in a capsule space. This piece of work was fancied by the famous old vodka maker, ABSOLUT VODKA in Sweden. Hung was invited to design the vodka bottle; after Hung finished his work, ABSOLUT collected the alternate version of "Rebirth"which has the word "ABSOLUT VODKA" printed on it. Since Andy Warhol first painted the ABSOLUT VODKA bottle in 1985, the cooperative relationship between the company and art has initiated.

Afterwards, ABSOLUT worked with pop art artists such as Keith Haring and Kenny Scharf. Hung is the first Asian artist whom ABSOLUT VODKA had ever worked with. The ABSOLUTE-and-artist collaboration had helped to push through the "ABSOLUT EXPRESSIONS"Exhibition Tour in most major museums. In 2004, Hung's "Rebirth"was exhibited in the "ABSOLUT EXPRESSIONS in Taipei" after the exhibition tour, each work will be enshrined in the ABSOLUT collect in Paris forever.